Alisha Espinosa
Professional Storyteller
AEA
Brand and Marketing
As a professional theatermaker for 10+ years, my drive for marketing comes from a love of good storytelling.
Resume | Expanded Portfolio
01
WP Theater Branding
As a new team member joining a nearly 50 year old organization, I was able to re-purpose pre-existing branding tools (color & shape) to make a more cohesive and consistent brand image for non-production related programming and communications.
02
Production Marketing - Torera
Developing the brand for this show required collaboration with an illustrator, graphic design team, three additional producing partners, and the full creative team of the show. Initiatives included community partners, canvassing, print and digital marketing, and enhancement event planning.
03
Latinx Playwrights Circle Brand Development
As a community oriented non-profit that serves playwrights, keeping a consistent brand while honor each play and playwright has proven the challenge of the LPC branding. Branding must be flexible for individual members and partner collaborations but consistent for established LPC programs.
04
Testimonials
[self-produced projects]
